4 Tips for Taking Your Marketing to the Next Level in Logo Design
So, you're working on a Logo design in Toronto, ON . It looks like it is a simple enough task, right? Draw a circle, type in the company name, and you're done (I've heard a designer recommend this method). Unfortunately, there's a lot more to it if you're truly worth the money the client is paying you. Today's logo design in the Toronto industry employs a million people who produce shoddy logos in bulk for crowdsourcing sites. How do you differentiate yourself as a serious professional and create high-quality logos that don't suck? Continue reading to find out. 1-Use a visual double entendre Some of my favourite logo designs in Toronto, ON, use a visual double entendre technique, which is an extra fancy way of saying that it combines two images into one through a clever interpretation of a concept or idea. 2-The importance of colour The colour palette is one of the important aspects of logo design. Colour carries meanings and communicates ideas, so this isn...