4 Tips for Taking Your Marketing to the Next Level in Logo Design

So, you're working on a Logo design in Toronto, ON. It looks like it is a simple enough task, right? Draw a circle, type in the company name, and you're done (I've heard a designer recommend this method). Unfortunately, there's a lot more to it if you're truly worth the money the client is paying you.

Today's logo design in the Toronto industry employs a million people who produce shoddy logos in bulk for crowdsourcing sites. How do you differentiate yourself as a serious professional and create high-quality logos that don't suck? Continue reading to find out.

1-Use a visual double entendre

Some of my favourite logo designs in Toronto, ON, use a visual double entendre technique, which is an extra fancy way of saying that it combines two images into one through a clever interpretation of a concept or idea.

2-The importance of colour

The colour palette is one of the important aspects of logo design. Colour carries meanings and communicates ideas, so this isn't a purely aesthetic decision.

3-Stay away from clichés

A new fad in logo design in Toronto, ON, emerges every few years. I enjoy researching different design trends and may suggest jumping on a few bandwagons to stay current. Still, when it comes to logos, It is despised when multiple designers use the same concept repeatedly.

4-It's all about keeping it simple, stupid:

Let's face it: not everyone can make a lovely, hand-drawn script on the spur of the moment. Just because you're a designer won't mean you're a fantastic illustrator or typeface designer (though it helps).

Conclusion:

If you've ever worked with a professional designer, you know that they never give you one option. Try out a few different logo designs in Toronto and get feedback from your friends, family, coworkers, and communities to see which one feels most appropriate for your brand.

To know more about Perfect Branding Designs in Toronto please visit our website: laughtoncreatves.com

Location: Toronto, ON, Canada

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